Kestrel

Kestrel — uptime monitoring that watches every endpoint and calls the moment one drops. The verb is watch; the object is a hawk hovering.
Brand colour: #4c1d95. Initial: K.
Family: Letterform

Concept: One capital K and nothing else, built from exactly three heavy strokes: one vertical bar, and two diagonal bars of the same thickness meeting the vertical at its middle, the upper one pointing up-right and the lower one down-right, like a wing folded and a wing spread. All ends cut flat, all corners sharp; the upper diagonal is a little longer than the lower, so the letter leans forward. Aubergine tile #4c1d95, white letter. No serif, no second letter, no bird.