What is a productised agency?

Here are the 4 core differences between the productised and traditional services :

1. Less Friction

Productised services are fast and low-touch . The process and outcomes is well-documented and do not require calls.
Traditional services are time-consuming and high-touch. The process require multiple calls and proposals.

2. Faster Delivery

Productised services are high-throughput : projects depend on templates and automated products . Better templates drive better results.
Traditional services are low-throughput as they depend on people , their workload and hiring.

3. Less Customisation

Productised offers are opinionated and well-defined . Offer is limited by scope, specific details and timeline. You rarely get access to the team, the process is mostly async.
Traditional services are flexible , requirements and scope do change often. You have the direct access to the team to sync.

4. More Affordable

Productised services are affordable and predictable : the price and outcomes are known upfront, defined by the offer.
Traditional services are expensive and usually billed by the hour. The price varies greatly.

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