LegalMusic founders conducted many interviews with event organizers and club owners in their home country presenting our solution.
That’s how we learned that the biggest problem for this audience isn’t fake tickets and internal event purchases, but rather
the lack of engagement and contact with event visitors.
It seemed that they were very hard to retain or contact, so we pivoted and focused on engagement features on our platform that would help keep in touch with attendees.
We advised the founders to broaden their audience & interview people outside their country to validate the idea broadly and see if international audiences face the same problems.
In our experience, validation is the most important part of the initial product stage. So even while we weren’t responsible for this part of the project, we brainstormed a marketing strategy for the platform and formulated 3 main hypotheses:
A platform for event organizers to solve the problems of scalping and ticket forgery.
An engagement tool for deeper interaction between the organizers and visitors of the event.
An emphasis on NFT capabilities, a memorable and collectible component for web3 hangouts.