Copytesting
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Copytesting — market research tool to improve website UX
4
months to MVP
110
completed tests
2500+
registered users
More details
MVP Team
Igor Krasnik
AM
Kate Piliak
PM/BA
Dmitry Naumchik
Dev Lead
Igor Novitsky
Dev
Liza Haiduk
UI/UX Designer
Olga Shvec
QA
Idea
Peep Laja, Founder and CEO of Copytesting and CXL, searched high and low for a way to reliably test the sales copy for CXL Institute.

When he found no solution that met his needs, he knew it was time to build one.
Every piece of copy you write is a hypothesis. As with any experiment, you need to measure it, and use the data to improve it. Write-measure-learn.
Peep Laja, Founder and CEO of Copytesting and CXL
Solution
The Copytesting MVP launched after 4 months of partnership with Paralect.
Copytesting Co-Founder Jaan-Matti Saul visited Paralect in January 2020 to meet with the team in person to discuss the status and scope of Copytesting and how we could work together. Soon after, the product team was assembled and started work on the MVP.

It was immediately clear that Paralect and Peep and Jaan at CXL share aligned ambitions. We all want to help companies achieve their potential via high-quality apps, sites and products. Copytesting clearly had the potential to be a game-changer for us and our whole network of partners and businesses.
After gathering feedback from the target market, the founders and Paralect refined the results quantifying process to ensure Copytesting delivers actionable feedback. Each test is distributed to an audience of 20 US-based reviewers.

Copytesting's main aims at the MVP stage were to allow fast selection of testing blocks, quantified and specific feedback from real people in the target audeince, and results within 24 hours.

Copytesting has the potential to be an invaluable tool for any startup or business as rapid customer feedback can pave the way to product-market fit and growth at any stage.
Functionality
Webpage upload
Copytesting clients can quickly select exactly which page they want to review simply by entering the URL. Specific blocks of the page can be selected to get precise test results.
Screenshot testing
To test mockups or private pages, clients can select and upload their own images for testing. From headlines to ads and value propositions — know how your target audience will react before you go live.
Audience filters
Copytesting is rapidly growing its testing audience database and pulls in external testing panels as needed. Testers are then further pre-surveyed to ensure your copy gets tested by an appropriate target audience.
Quantified results
Every block is rated for clarity and relevance by the test panel along with answers to the questionaire for more specific and individual feedback. Finally, testers give feedback on the copy as a whole.
Review and results sharing
- Review results
- CSV export
- Public results sharing
Value proposition copy test
Test the site’s hero area to know how a target audience understands it and what needs changing.
E-commerce copy test
Get feedback for the product page from the target audience: what their worries are, what’s unclear, how to improve.
Further
partnership
  • Review results CSV export
  • Public results sharing
  • Custom questions
  • New cheaper test types
Integrations
Amazon Mechanical Turk
a crowdsourcing marketplace that makes it easier for individuals and businesses to outsource their processes and jobs to a distributed workforce who can perform these tasks virtually
Intercom
a Conversational Relationship Platform that helps businesses build better customer relationships through personalized, messenger-based experiences
Urlbox.io
a REST API software that automate the process of capturing website screenshots
Stripe
an online payment processing for internet businesses
Vatlayer
a VAT number validation
Heap
a web analytics tool that allows to capture and measure every user action on a website or mobile app
Postmark
a transactional email service
Integrations
Amazon Mechanical Turk
a crowdsourcing marketplace that makes it easier for individuals and businesses to outsource their processes and jobs to a distributed workforce who can perform these tasks virtually
Intercom
a Conversational Relationship Platform that helps businesses build better customer relationships through personalized, messenger-based experiences
Urlbox.io
a REST API software that automate the process of capturing website screenshots
Stripe
an online payment processing for internet businesses
Vatlayer
a VAT number validation
Heap
a web analytics tool that allows to capture and measure every user action on a website or mobile app
Postmark
a transactional email service
Integrations
Integrations
Technologies
Сustomer
feedback
They’re committed to their craft and take their work seriously.

Constantly showing a dedication to the success of the project through their hard work, the team has contributed to increases in web traffic to the platform. They prioritized effective project management and communication throughout the relationship, which kept everyone on the same page.
Peep Laja, Founder and CEO of Copytesting and CXL
Start
a project
Let's get started!
Find out just how fast we can build your cool idea into a profitable solution for your industry.
Contact us
Results
4
months to MVP
110
completed tests
2500+
registered users
#1
PRODUCT OF THE DAY
MAY 05, 2020
#2
PRODUCT OF THE WEEK
MAY 05, 2020
#4
Product of the Month
MAY 2020
User Reviews
I was a part of some of the beta testing of this tool. I used it to help my clients (I do conversion optimization work). I LOVED IT. In short, it's the simplest way I've been able to bridge the gap between doing customer research and then *turning that into great, money-making copy*

Peep is a CRO badass, and this product reflects his experience and fills a gap that is needed. Love it.
Josh Frank
This needed to exist. And now it does. Can’t wait to use it!
Hiten Shah
I was just thinking the other day, that I have tried all marketing software, until I found this one today. How could this one not exist yet? Great idea Peep, I have tried it already and I confirm the execution is great too. Easy to use, powerful results.
Luca Tagliaferro
Press
Peep Laja says about Copytesting, copywriting in general, and how marketers can use it to deliver better results to their clients on bytraject.com.

You can also read about Copytesting on Cision PR Newswire.
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You took your time to read this story.
So we'd like to return the favor. Let's explore how we can turn your unique idea into a success story.
Contact us
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Awards
#1
PRODUCT OF THE DAY MAY 05, 2020
#2
PRODUCT OF THE WEEK MAY 05, 2020
#4
Product of the Month May 2020
Press,
publications
You can also read about Copytesting on Cision PR Newswire.
Current
statistics
71
completed tests
2500+
users
Current
statistics
2500+
users
71
completed tests
Current
statistics
2500+
users
71
completed tests
Ready to launch?
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